Are Geneva's web agencies visible on Google?
Half of them are not, outside the map: 51 providers out of 105 (48.6%) get no estimated visit from Google's organic results in Switzerland, and the median is one visit a month.
The 105 providers are those of our price study: 83 agencies, 13 freelancers and 9 of undetermined status, all visible on Google Maps in Geneva and selling websites. 78 of them (74.3%) get fewer than 10 estimated visits a month; 27 exceed that threshold.
These figures do not measure the Google Maps map, where most providers are found for "agence web genève" (480 searches a month in Switzerland). Nor do they measure referrals, which remain the main channel for many agencies.
How is Google traffic shared?
Ten websites take 82.3% of the 3,919 estimated monthly visits. The other 95 share the rest, 7 visits a month on average.
The first website alone takes 20% of the total (793 visits), the first three 44.5%. For a buyer, the consequence is simple: a provider's position in Google says little about the quality of its work, since most do not appear there.
Google reviews, links: what goes with visibility?
Both, together. Providers with 30 or more reviews have a median of 14 visits a month; those cited by the most websites (more than 165 referring domains), 22.5. In the two lowest groups, the median is zero.
Reviews and links grow together with an agency's age and size: our data cannot say which matters more, nor prove that they cause the traffic. They only show that neither is enough alone: 30% of providers with 30 or more reviews, and 31% of the most cited, get no estimated visit.
Are providers that publish their prices less visible?
No. Those that publish at least one price have a median of 2 visits a month, and 40% get none; among those that publish none, the median is zero and 57% get none.
52 providers out of 105 publish a price, 53 none. Four of the ten most visited websites publish their entry price. Publishing prices does not make a provider disappear from Google; nothing shows, however, that it helps it rise.
The full table
Traffic and keywords estimated by SE Ranking for Switzerland, survey of 23 October 2026, by group of providers.
| Group | Providers | Visits per month, median | No visit | 10 visits or more | Keywords ranked, median |
|---|---|---|---|---|---|
| All | 105 | 1 | 48.6% (51) | 25.7% (27) | 32 |
| Publish at least one price | 52 | 2 | 40.4% (21) | 23.1% (12) | 32 |
| Publish no price | 53 | 0 | 56.6% (30) | 28.3% (15) | 32 |
| 1 to 9 Google reviews | 36 | 0 | 63.9% (23) | 11.1% (4) | 8.5 |
| 10 to 29 Google reviews | 46 | 2 | 43.5% (20) | 26.1% (12) | 35.5 |
| 30 Google reviews or more | 20 | 14 | 30.0% (6) | 50.0% (10) | 160.5 |
| Fewer than 41 referring domains | 26 | 0 | 73.1% (19) | 7.7% (2) | 3 |
| 41 to 165 referring domains | 53 | 2 | 45.3% (24) | 20.8% (11) | 39 |
| More than 165 referring domains | 26 | 22.5 | 30.8% (8) | 53.8% (14) | 127.5 |
| Agencies | 83 | 2 | 44.6% (37) | 28.9% (24) | 49 |
| Freelancers | 13 | 0 | 53.8% (7) | 15.4% (2) | 9 |
Groups of fewer than 10 providers (3 with no review, 9 of undetermined status) are not detailed. The referring-domain bands are the sample's quartiles.
What it means when you choose a provider
An agency's Google ranking says little about its work. Four checks say more, and take ten minutes.
- Read its recent reviews on its Google profile: their number ranges from 0 to more than 30 in our population, and what they say shows how the agency works after delivery.
- Ask for a complete written price, including creation, hosting and changes: half of providers publish no price, and a business website costs a median of CHF 1,500 (our price study).
- Get it in writing that the domain will be in your name: only 6 providers out of 105 promise it on their website (why it matters).
- Test the mobile speed of two websites it has built, on PageSpeed Insights: the providers' own websites score a median of 60 out of 100.
Frequently asked questions
Is an agency with no Google visits less competent? Not necessarily. Many work through referrals, the Google map or contracts, without looking for clients in organic results. It is the work delivered that should be judged.
Do links to a website still count? In our data, the providers cited by the most websites are also the most visible. But nearly one in three gets no estimated visit: links are not enough alone.
Why do Google reviews matter? Google says it ranks local profiles by relevance, distance and prominence, and counts reviews in prominence (Google help). On a search such as "agence web genève", the map appears before the classic results.
Why do half of providers not publish their prices? Some mainly do bespoke work. For a shop owner who wants a business website, this makes comparison hard: ask for a detailed written quote.
Are these figures exact measurements? No: they are a search tool's estimates, calculated from the positions and search volumes tracked in Switzerland. They serve to compare groups, not to judge a provider.
Method and limits
- Population: the 105 providers of the price study, visible on Google Maps in Geneva on 23 October 2026 (grids "agence web", "création site internet", "concepteur de sites web" and searches with "Genève") and selling websites.
- Visibility: SE Ranking's Swiss database, queried on 23 October 2026: keywords ranked, positions, estimated monthly traffic from organic results, referring domains. Total estimated traffic: 3,919 visits a month.
- Mobile speed: PageSpeed Insights on a random sample of 36 providers, survey of 23 October 2026.
- Limits: estimates from an incomplete Swiss database; Google Maps, calls and directions not measured; figures that go together do not prove a cause.
- Data: one anonymous row per provider, no name published.
- Declaration of interest: TAO Labs sells websites to Geneva businesses (CHF 59 or 99 per month, no set-up fee) and is not in the data. Founded in 2026, TAO Labs has neither estimated visits nor Google reviews yet.